What is a planogram in merchandising1/3/2023 ![]() ![]() For smaller brands consider pitching to small retailers that don’t require slotting fees. You can back up these claims by using historical sales data and how you can compete with your competitors in the industry. ![]() ![]() Convince retailers that your product can help their bottom line. Draw up the most effective marketing strategy for your brand.įrom packaging, promotions and other sales materials, brands need to ensure that it’s functional yet eye-catching and stands out from the competition. So, it’s important that whenever you, as a principal, go on a negotiation with retailers and stores, you need to keep a couple of things in mind: 1. Getting the best shelf positioning can have a real impact on profit. Read also: Benefits of Retail Audit, Market Price and In-Store Stock for Principals How to Negotiate the Most Strategic Placement as A Principal If the process is conducted by store staffs themselves, merchandisers can check the execution during their regular visit. It is also important to make sure the product doesn’t run out on the shelves by conducting frequent out-of-stock refills. They’re also consistent in all stores so that your consumers will be familiar with your brand. A good planogram has a strategic placement that drives up purchasing decisions for consumers who are planning to buy while also giving alternative choices for consumers who aren’t planning on initially buying. ![]()
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